TCL is America’s fastest-growing TV brand, but did you know we’re also the third largest TV manufacturer in the word? To underscore our diverse lineup of products and our far-reaching global presence, TCL recently created an advertising campaign unlike any other, spanning multiple continents and incorporating some of the world’s most recognizable landmarks.
As part of the campaign, the TCL logo was projected on iconic landmarks in the U.S. including the Empire State Building and Brooklyn Bridge. Simultaneously, these projections were also displayed in Paris, London, Rome, Berlin, and Sydney, across buildings like the Berliner Museumsinsel and Moulin Rouge.
This creative showcase was not only a bold way to highlight TCL’s latest products, it also showed the unique style and personality of the brand.
As a relative newcomer to the U.S., many of our customers may not even realize that we have over 70,000 employees, 10 R&D centers, 20 manufacturing facilities, and operations in 180 countries! We’ve even invested over $25 billion to create one of the world’s most advanced television panel factories – all in an effort to deliver products that combine innovative technology and incredible value.
While TVs are the first product that we brought to the U.S., TCL also designs, develops, manufactures, and sells mobile phones, air conditioners, washing machines, refrigerators and more. It’s a brand that millions of people around the world have come to trust and welcome into their homes.
In 2017, all that expertise and know-how has helped TCL products win coveted awards, including Editors’ Choice awards from PC Mag and Reviewed.com. Our P607 has also been called “The Best TV” by Wirecutter, whose editors favored the P6’s performance even when viewed side-by-side with TVs that cost 250-percent more!
With the year winding down, we look forward to bringing customers more high-quality products and engaging experiences in 2018. And, if our recent campaign is any indication, we’ll do so in a way that only TCL can deliver.