TCL AND ROKU ENTER INTO STRATEGIC PARTNERSHIP TO CREATE NEW GENERATION OF SMART TVS
CES 2014 Show Attendees First to Experience TCL Roku TV Models: PEPCOM and at TCL’s Booth #9825
(CES 2014, Las Vegas, NV) - TCL (The Creative Life), the third largest TV brand in the world, and Roku® Inc. the leader in streaming entertainment have formed a strategic partnership designed to bring consumers the most exciting entertainment in an easy-to-use experience that will redefine the way people use Smart TVs. At CES 2014, attendees can receive a demo of the future of streaming HDTV at TCL’s booth # 9825 in the Central Hall.
Through the strategic partnership, TCL is using the Roku TV reference platform to build and distribute a line of co-branded Smart TVs called TCL Roku TV. TCL will integrate Roku’s lightning fast OS, which includes access to the Roku streaming platform within its line-up of stylish and affordably priced HDTVs. Roku will manage the entire software ecosystem including software updates that deliver new features and enhancements, while TCL will handle all manufacturing and distribution within the US and Canada.
“Our co-branded partnership with Roku is a winning proposal for consumers. Combining TCL’s commitment to developing high quality HDTVs at entry level pricing with Roku, which is America’s industry-leading streaming solution creates a cost-effective, simple and rich Smart TV experience for consumers. With just a simple click of the remote control or the mobile app, people will be able to easily access an unparalleled entertainment HDTV experience that will instantaneously provide the most popular and largest amount of streaming channels available all housed inside our sleek HDTVs,” said Mr. E Hao, Chief Executive Officer of TCL Multimedia.
Leveraging Roku’s commitment to creating a user friendly UI and offering the largest number of streaming entertainment and channels, the TCL Roku TV line solution will provide an unbelievably simple experience, from set-up to daily use, all built into high-quality LEDs at an affordable price point that will lower the consumer barrier of entry for Smart TVs. Like Roku streaming players, TCL Roku TVs will feature access to the Roku streaming platform and 1,200+ channels with thousands of options for movies, TV shows, live sports, music, news, kids, international and other programming, providing consumers with more streaming channels than any other Smart TV available today.
“TCL is one of the most respected TV manufacturers in the world and we believe it is poised to quickly become one of the America’s favorite TV brands,” said Roku Founder and CEO Anthony Wood. “By pairing our elegant design and breadth of streaming with TCL’s high-quality TVs at affordable prices we are introducing the Smart TV for everyone.”
TCL Roku TV models will be available for purchase this fall from major retailers with pricing announced later this year. At CES, attendees will receive demos of the 48E4610R (48”) and 55E4610R (55”) 1080p LED models that come complete with 120 MZ CMI, three HDMI inputs, a sleek glass base as well as ergonomically designed Roku-style remote. TCL and Roku will announce pricing and additional models later in 2014.
CES 2014 attendees can receive a demo of the future of streaming HDTV at TCL’s booth # 9825 in the Central Hall.
TCL Corporation (TCL) is one of the largest consumer electronics Corporations in China. The Corporation’s global production and sales network spans over 80 countries and regions, selling TCL brand television sets, mobile phones and household appliances, along with Thomson televisions and Alcatel mobile phones.
With 40 sales offices around the world and around 70,000 employees, TCL operates 18 R&D centers, with more than ten centers in Asia, North America and Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America.
In 2012, TCL Corporation achieved global sales of US$11.2 billion with 10.9 million LCD TV sets and 43.6 million handsets sold globally. The TCL brand was worth more than US$9.4 billion in 2012, and continues to hold the No. 1 TV brand position in China today.
The Corporation has four listed companies – TCL Corporation (SZ.000100), TCL Multimedia (HK.1070), TCL Communication (HK.2618) and Tonly Electronics Holdings Ltd. (01249.HK) – and five business units: TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology, TCL Home Appliances Corporation, and Tonly Electronics Holdings Limited.TCL stands for “The Creative Life,” a slogan that embodies the Corporation’s vision to build China’s most innovative and resourceful enterprises.
For more information, please visit http://www.tcl.com/en.php.
About Roku Inc.
Roku is the creator of the most popular streaming software platform for delivering video, music and casual games to the TV. The Roku platform features the largest and best collection of entertainment available for streaming and is accessible on Roku streaming players, Roku Ready® devices via the Roku Streaming Stick™, and later this year on Roku TVs. Roku products vary by region and are sold in the U.S., Canada, the U.K. and the Republic of Ireland. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.
For more information, visit www.roku.com.
Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries.
author: TCL USA