News

June 6, 2014 | TCL Hollywood News

TCL ANNOUNCES 2014 UHD 4K TV LINEUP FOR U.S. MARKET

TCL Set to Redefine 4K Pricing Again with Premium Lineup from 40" to 85"


(Corona, CA) June 24, 2014 - TCL (The Creative Life), the third best-selling television brand in the world, announced their complete 2014 4K UHD Lineup for the U.S. market with a retail rollout set for a 2014 Q4 release. The TCL UHD lineup will consist of five premium products, including two models (40” & 49”) from the UE5700 series, and three (55”, 65”, & 85”) from the UH9500 Smart TV series.

“TCL is committed to bringing US consumers the latest technology at a great value and this lineup reflects our continued efforts to bring down the cost of 4K resolution and make it affordable for all consumers,” said Chris Larson, VP Sales & Marketing, TCL North America. “A year ago, we introduced the first 4K TV for under $1,000 MSRP, and now you see other popular brands following in our footsteps. We’re moving the bar again and challenging them to keep up with us in making premium 4K a mainstream technology that everyone can enjoy.”

“Because of our scale of worldwide business, we are able to leverage technologies and production methods that our competitors simply cannot match,” Larson continued. “This allows us to invest in unmatched 2K to 4K upconversion as well as advanced backlight technologies that are just not practical at a smaller volume enabling us to deliver a premium experience without the premium price.”

TCL’s UE5700 series includes 40” (40UE5700) and 49” (49UE5700) models that offer a perfect solution for gamers, photographers, designers, or people that get UHD content from an external device. These sets can display native 4K content or display HD content leveraging TCL’s proprietary upscaling technology to provide a premium viewing experience. By including HDMI 2.0 inputs, these sets will allow 60 frame-per-second content in full UHD resolution. The 40” will retail at $499, while the 49” will be available at $599.

TCL’s UH9500 series is a UHD Smart TV line that can be the centerpiece of your living room with large screen offerings of 55” (55UH9500), 65” (65UH9500), and 85” (85UH9500) models. These models all feature ultra-thin bezels, premium cosmetics, and Wide Color Spectrum backlights. This series of smart TVs allows you to use the integrated HEVC (H.265) decoder and built-in dual band wireless connection to stream the growing 4K content available from the popular content service providers. The 55UH9500 will retail for $799, the 65UH9500 launches at $1,299, and the 85UH9500 will be available for $7,999.

In July 2013, TCL announced a 50” UHD TV (LE50UHDE5691) for the U.S. market, which was the first 4K TV with an MSRP below the thousand-dollar threshold in the US market, as part of its 4K for <$1K campaign. Continuing TCL’s commitment to providing the latest technology at a great value, TCL’s Q4 2014 Ultra HDTV line-up, will consist of five premium UHD TVs that help make advanced technology affordable for all consumers.

UE5700 SERIES
40" (40UE5700) & 49" (49UE5700) LE UHD TV
TCL’s 40” and 49” 120Hz LED UHD TVs offer consumers 4K resolution and stylish design at a great value. Both products feature an ultra-thin bezel with a sleek modern design and deliver brilliant clarity and true-to-life images with 4K resolution, a 5,000,000:1 dynamic contrast ratio and more than a billion display colors. An advanced 120Hz refresh rate ensures smooth images during fast action sequences in movies and sports. Offering 4 HDMI inputs in total including HDMI 2.0, consumers can connect all their favorite devices to enjoy native or upscaled 4K content. Dolby Digital Surround provides broader and more immersive sound reaching every corner of the room.

UH9500 SERIES
55" (55UH9500) LED UHD Smart TV & 65" (65UH9500) LED UHD Smart TV
TCL’s 55”& 65” 120Hz LED UHD Smart TVs offer consumers the opportunity to bring UHD into the living room through 4K streaming with HEVC decoding, connecting 4K devices through HDMI 2.0, or upscaling HD content. Dual Band 802.11 2x2 Wi-Fi provides instant access to movies, TV shows, music, sports, and news through your favorite apps. The 55UH9500 and 65UH9500 feature an ultra-thin bezel, premium metallic design, and distinctive chrome stand that enhance your living room. Powered by a 1.2 Ghz Dual-Core CPU plus Quad-Core GPU, the 55UH9500 and 65UH9500 deliver brilliant clarity and true-to-life images with 4K resolution, a 5,000,000:1 dynamic contrast ratio and more than a billion display colors. An advanced 120Hz refresh rate ensures smooth images during fast action sequences in movies and sports. Both models come with three HDMI inputs in total including HDMI 2.0 for native 4K content, as well as two USB ports (one 2.0 and one 3.0). Dolby Digital Surround rounds out the offering to provide a broader and more immersive sound to reach every corner of the room.

85” – 85UH9500 LED UHD Smart TV
TCL’s 85” 120Hz LED UHD Smart TV, 85UH9500, is the largest TV that TCL has offered in the US and brings the movie theatre experience and 4K resolution to the living room. Consumers can enjoy 4K content through 4K streaming with HEVC decoding, 4K devices through HDMI 2.0, or upscaling HD content. Dual Band 802.11 2x2 Wi-Fi provides instant access to movies, TV shows, music, sports, and news through your favorite apps. The 85UH9500 feature an ultra-thin bezel, premium metallic design, and distinctive chrome stand that enhances your living room. Powered by a 1.2 Ghz Dual-Core CPU plus Quad-Core GPU, the 85UH9500 delivers brilliant clarity and true-to-life images with 4K resolution, a 5,000,000:1 dynamic contrast ratio and more than a billion display colors. An advanced 240Hz refresh rate ensures smooth images during fast action sequences in movies and sports. With four HDMI 2.0 inputs and two USB ports (one 2.0 and one 3.0), you can connect all your favorite devices. Enhanced audio through powerful 15Wx2 speakers and Dolby Digital Surround provides a broader and more immersive sound to reach every corner of the room.

TCL North America
TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, with its headquarters in China, TCL (The Creative Life) launched in the US in 2011. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer.

For more information about TCL, please visit http://www.tclusa.com/.
June 6, 2014 | TCL Hollywood News

TCL LIGHTS UP HOLLYWOOD BOULEVARD

TCL & TCL Chinese Theatre Unveil Largest and Brightest LED Marquees on Hollywood Boulevard


(Corona, CA) June 6, 2014 - TCL (The Creative Life), the third largest TV brand in the world and makers of the upcoming TCL Roku TV, in partnership with Chinese Theatres, LLC. unveiled new 25-foot tall LED marquees at the TCL Chinese Theatre IMAX in Hollywood, California during an award ceremony honoring the theatre. The TCL Chinese Theatre IMAX received the coveted 2013 “Theatre of the Year” award from the Los Angeles Historic Theatre Foundation (LAHTF).

At the award ceremony, TCL turned on the TCL LED marquees lighting up the courtyard outside the world famous theatre. In addition to the LED marquees unveil, TCL also provided attendees with a sneak peak at the largest model from their new lineup of UHD TVs designed for the US market, the TCL 85” LED UHD Smart TV (85UH9500).

“The TCL Chinese Theatre IMAX is a historic landmark that attracts millions of visitors each year from around the world. The award-winning renovation has propelled TCL Chinese Theatre IMAX into the future from a technology standpoint, which includes today’s unveiling of the 25’ TCL marquees and large displays that now shine outside the theatre,” said Chris Larson, VP of Sales and Marketing, TCL. “The tradition at TCL is to bring that same kind of theatrical viewing experience found inside and outside the TCL Chinese Theatre IMAX to the home theater. Keeping with tradition, we revealed the TCL 85” LED UHD Smart TV designed to transport that desired big screen quality viewing pleasure to your home at a tremendous value.”

The TCL LED marquees have a pixel density of 15,625 pixels/m², pixel pitch of 8mm to create a seamless viewing experience and a brightness factor of 8000 nits that automatically adjusts to the time of day in order to save energy. The artistic design of the technologically advanced LED marquees blend into the existing historical architecture preserving the aesthetics while helping TCL Chinese Theatre IMAX’s ongoing advancement into the technological future.

In 2013, TCL and Chinese Theatres, LLC. set out to transform the TCL Chinese Theatre IMAX into the largest and most advanced IMAX theatre in the US, while still preserving the historic elements that make the theatre one of the world’s most popular travel destinations. The bold transformation included the renovation of the main auditorium, the addition of state of the art IMAX projection and sound system, theatre style seating, and all of the modern audience comfort enhancements expected from an industry leading film theatre. The addition of the marquees plays a major part in the final additions made to the TCL Chinese Theatre IMAX’s transformation.

The Los Angeles Historic Theatre Foundation (LAHTF) recognized the transformation of the TCL Chinese Theatre IMAX in Hollywood with its 2013 “Theatre of the Year” award, noting how the historical elements continue to shine brightest even with all of the theatre’s technical and comfort enhancements.

About TCL
TCL Corporation (TCL) is one of the world’s largest consumer electronics groups. The Group’s global production and sales network spans over 80 countries and regions, selling TCL brand television sets, mobile phones and household appliances, along with Thomson televisions and Alcatel mobile phones.

With 40 sales offices around the world and around 70,000 employees, TCL operates 18 R&D centers, with more than ten centers in Asia, North America and Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America. In 2013, TCL Corporation achieved global sales of US$13.7 billion with 17.2 million LCD TV sets and over 49 million mobile phones sold globally.

TCL launched in the US in 2011 and is one of the fastest growing TV brands in North America. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, latest technology, and leading edge design affordable for the US consumer.

At CES 2014, TCL announced the creation of the highly anticipated TCL Roku TV line-up. TCL Roku TV puts your entertainment favorites all in one place and lets you choose from over 1,500 streaming channels and 200,000+ movies and TV episodes. With a selection that large, it has something for everyone. The TCL Roku simplifies the smart TV so you can instantly enjoy endless entertainment.

TCL stands for “The Creative Life,” a slogan that embodies the company’s vision to use innovation and resourcefulness to offer customers high quality products with stylish design and the latest technology at a great value.

For more information about TCL, please visit http://www.tclusa.com/.

About TCL Chinese Theatre
Since 1927, The TCL Chinese Theatre has been the home of the most important, star powered red carpet movie premieres and special events, where Hollywood’s biggest and brightest talents have come to watch their movies. The most famous movie theatre on the globe is world-renowned for its unique forecourt of the stars, featuring cement hand and footprints of major movie stars, from Marilyn Monroe to Brad Pitt, and numerous stars from all eras of Hollywood. In 2013, the main theatre was relaunched as the world’s largest IMAX® theatre. Six additional theatres, The TCL Chinese 6, are part of the Hollywood & Highland complex.

author: TCL USA
May 30, 2014 | Product News

TCL LAUNCHES 3600 TV SERIES WITH SPECIAL EDITION TV GIVEAWAY

Celebrates Launch of 3600 Series with Pro Surfer Erica Hosseini Special Edition TCL TV Giveaway


(Corona, CA) May 30, 2014 - TCL (The Creative Life), the third largest TV brand in the world, announced the launch of the 3600 Series, the latest of several new TV product lines set for release in the US in 2014, which includes the highly anticipated TCL Roku TV. To celebrate the launch of the 3600 series, TCL has created the first in an ongoing series of Special Edition TVs that will feature athletes and entertainers. The 3600 series 39” LED model will feature professional surfer Erica Hosseini on the cartons.

The premium 3600 series launches with 32” and 39” LED models that will be available in June at retailers in-store and online. The 3600 series offers users a high-end product with a stylish slim frame design, premium glass base, three HDMI inputs, the ability to connect mobile phones and other portable electronics via the Mobile High-Definition Link (MHL) and is Roku® Ready. The 3600 release is the first of several upcoming product announcements including the highly-anticipated TCL Roku TV, that will be supported by TCL’s Special Edition Promotional Campaigns.

“The TCL Special Edition Campaign allows us to collaborate with athletes and entertainers to create unique products to reward our fans and theirs through our social media channels. We enjoyed collaborating with Erica on this Special Edition TV as her success, creativity, and sense of style epitomizes The Creative Life. We’re excited to be able to offer our fans the opportunity to win this great TCL TV,” said Chris Larson, VP of Sales & Marketing, TCL North America.

The Erica Hosseini Special Edition TCL TV features an image of the pro surfer at start-up, is autographed on the glass base, and is packaged in the distinctive TCL 3600 Series carton with an image of her surfing on the front. Hosseini made her mark in the sport of surfing at age 14, when she became the youngest surfer, male or female, to advance to the finals of an official ASP Pro Event. Career highlights include winning the Volcom Championships in 2008 and the Association Pro Surfing Series in 2012. Out of the water, the Newport Beach, CA resident is an accomplished TV host, actress, model, and a tech geek that designed and maintains her own website (EricaHosseini.com) and blog (WheresErica.com).

The TV giveaway will begin on the TCL USA Facebook page (www.facebook.com/TCLUSA) on Friday, May 30. Fans will just need to ‘Like’ the page and enter to win, with additional entries given for sharing the contest. The winner will be announced on June 11, 2014. Complete rules can be found on the TCL USA website (http://tclusa.com/rules/). Announcements of upcoming giveaways and future Special Edition Promotional Campaigns can be found on TCL USA’s primary social media channels: Twitter (www.twitter.com/TCL_USA) and Facebook (www.facebook.com/TCLUSA).

About TCL
TCL Corporation (TCL) is one of the world’s largest consumer electronics groups. The Group’s global production and sales network spans over 80 countries and regions, selling TCL brand television sets, mobile phones and household appliances, along with Thomson televisions and Alcatel mobile phones.

With 40 sales offices around the world and around 70,000 employees, TCL operates 18 R&D centers, with more than ten centers in Asia, North America and Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America. In 2013, TCL Corporation achieved global sales of US$13.7 billion with 17.2 million LCD TV sets and over 49 million mobile phones sold globally.

TCL launched in the US in 2011 and is one of the fastest growing TV brands in North America. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, latest technology, and leading edge design affordable for the US consumer.

At CES 2014, TCL announced the creation of the highly anticipated TCL Roku TV line-up. TCL Roku TV puts your entertainment favorites all in one place and lets you choose from over 1,500 streaming channels and 200,000+ movies and TV episodes. With a selection that large, it has something for everyone. The TCL Roku simplifies the smart TV so you can instantly enjoy endless entertainment.
TCL stands for “The Creative Life,” a slogan that embodies the company’s vision to use innovation and resourcefulness to offer customers high quality products with stylish design and the latest technology at a great value.

For more information about TCL, please visit http://www.tclusa.com/.

author: TCL USA
March 6th 2014 | Product News

TCL 48" 1080p LED HDTV Launches Exclusively at Sam's Club


48FS4690A
TCL Offers Members a Big Screen Experience Aggressively Priced at $449 

(Corona, CA) March 4, 2014 - TCL (The Creative Life), the third largest HDTV brand in the world, announced its sleek 48” 1080p 120Hz CMI backlit LED HDTV will launch exclusively at Sam’s Club in-store nationwide and online at SamsClub.com in early March for a member value of $449. The first model of TCL’s new 2014 lineup to be available at retail, the lineup also includes 23”-55” models available later this spring.

“While TCL has established itself as one of the largest HDTV brands in the world, we are new to the US market and it is important that we offer US consumers great technology at an amazing price, so that they will experience our brand,” said Michelle Mao, President, TCL North America. “We are excited to work with Sam’s Club to offer their members this high quality HDTV at a great value.”  

TCL’s 48”48FS4690 delivers a complete home theater experience with its large display, premium picture quality, and sophisticated slim frame design, aggressively priced to build the TCL brand name while providing US consumers with high quality products at a great value.  For Sam’s Club members, the 48” 48FS4690 will include an industry-leading 2 year warranty as part of the member value. 

48” 48FS4690 LED HDTV

The TCL 48” 4690 LED HDTV provides a premium viewing experience at a great value. With 1080p resolution, fast 120Hz CMI refresh rate, and a dynamic contrast ratio of 5,000,000:1, this HDTV offers exceptional picture quality. Three HDMI inputs and a USB Port allow you to connect all your favorite devices.  As a certified Roku Ready device, the MHL input allows you to connect a Roku Streaming Stick or Mobile Device to display content and simultaneously charge the device.  Exceeding ENERGY STAR® 6.0 Guidelines, the TCL 48” offers low energy usage, ensuring electric bills stay low while viewing pleasure remains high.

  • 1080p resolution
  • 120Hz CMI refresh rate
  • Dynamic contrast ratio of 5,000,000:1
  • Three (3) HDMI® inputs
  • Roku Ready
  • Mobile High-Definition Link (MHL) 
  • Dolby Digital
  • 2-year limited manufacturer’s warranty

TCL

Founded in 1981, TCL (The Creative Life) is the leading television brand in China and rapidly growing worldwide, recently becoming the world’s third largest TV manufacturer. TCL North America launched in Southern California in 2011 and is committed to providing consumers with high quality HDTVs offering the latest technology. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allow them to offer HDTVs that feature the latest technology and leading edge design at a great value for the US consumer.

For more information about TCL, please visit http://www.tclna.com/.

For Fact Sheet and Images, please download from (ADD LINK).

# # #

About TCL

TCL Corporation (TCL) is one of the largest consumer electronics groups in China. The Group’s global production and sales network spans over 80 countries and regions, selling TCL brand television sets, mobile phones and household appliances, along with Thomson televisions and Alcatel mobile phones.

With 40 sales offices around the world and around 70,000 employees, TCL operates 18 R&D centers, with more than ten centers in Asia, North America and Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America.

In 2012, TCL Corporation achieved global sales of US$11.2 billion with 10.9 million LCD TV sets and 43.6 million handsets sold globally. The TCL brand was worth more than US$9.4 billion in 2012, and continues to hold the No. 1 TV brand position in China today.

The Group has three listed companies – TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618) – and four business units: TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group.

TCL stands for “The Creative Life,” a slogan that embodies the Group’s vision to build China’s most innovative and resourceful enterprises.

For more information, please visit http://www.tcl.com/en.php.

About Sam’s Club

Sam’s Club, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is the nation’s eighth largest retailer and a leading warehouse club of the community, offering superior products, services, savings and surprises to members in more than 630 communities in the U.S. and Puerto Rico. To learn more about Sam’s Club, visit the Sam’s Club Newsroom, shop at SamsClub.com, and interact with Sam’s Club on Twitter and Facebook

author: TCL USA
February 3rd, 2014 | Press Releases

TCL & Roku Enter a Partnership to Create a New Generation of Smart TVs


Roku TV-Main

TCL AND ROKU ENTER INTO STRATEGIC PARTNERSHIP TO CREATE NEW GENERATION OF SMART TVS 

CES 2014 Show Attendees First to Experience TCL Roku TV Models: PEPCOM and at TCL’s Booth #9825

(CES 2014, Las Vegas, NV) -  TCL (The Creative Life), the third largest TV brand in the world, and Roku® Inc. the leader in streaming entertainment have formed a strategic partnership designed to bring consumers the most exciting entertainment in an easy-to-use experience that will redefine the way people use Smart TVs. At CES 2014, attendees can receive a demo of the future of streaming HDTV at TCL’s booth # 9825 in the Central Hall.

Through the strategic partnership, TCL is using the Roku TV reference platform to build and distribute a line of co-branded Smart TVs called TCL Roku TV. TCL will integrate Roku’s lightning fast OS, which  includes access to the Roku streaming platform within its line-up of stylish and affordably priced HDTVs. Roku will manage the entire software ecosystem including software updates that deliver new features and enhancements, while TCL will handle all manufacturing and distribution within the US and Canada.  

“Our co-branded partnership with Roku is a winning proposal for consumers. Combining TCL’s commitment to developing high quality HDTVs at entry level pricing with Roku, which is America’s industry-leading streaming solution creates a cost-effective, simple and rich Smart TV experience for consumers.  With just a simple click of the remote control or the mobile app, people will be able to easily access an unparalleled entertainment HDTV experience that will instantaneously provide the most popular and largest amount of streaming channels available all housed inside our sleek HDTVs,” said Mr. E Hao, Chief Executive Officer of TCL Multimedia.  

Leveraging Roku’s commitment to creating a user friendly UI and offering the largest number of streaming entertainment and channels, the TCL Roku TV line solution will provide an unbelievably simple experience, from set-up to daily use, all built into high-quality LEDs at an affordable price point that will lower the consumer barrier of entry for Smart TVs.  Like Roku streaming players, TCL Roku TVs will feature access to the Roku streaming platform and 1,200+ channels with thousands of options for movies, TV shows, live sports, music, news, kids, international and other programming, providing consumers with more streaming channels than any other Smart TV available today.
  
“TCL is one of the most respected TV manufacturers in the world and we believe it is poised to quickly become one of the America’s favorite TV brands,” said Roku Founder and CEO Anthony Wood. “By pairing our elegant design and breadth of streaming with TCL’s high-quality TVs at affordable prices we are introducing the Smart TV for everyone.”

TCL Roku TV models will be available for purchase this fall from major retailers with pricing announced later this year. At CES, attendees will receive demos of the 48E4610R (48”) and 55E4610R (55”) 1080p LED models that come complete with 120 MZ CMI, three HDMI inputs, a sleek glass base as well as ergonomically designed Roku-style remote. TCL and Roku will announce pricing and additional models later in 2014.   

CES 2014 attendees can receive a demo of the future of streaming HDTV at TCL’s booth # 9825 in the Central Hall.

About TCL
TCL Corporation (TCL) is one of the largest consumer electronics Corporations in China. The Corporation’s global production and sales network spans over 80 countries and regions, selling TCL brand television sets, mobile phones and household appliances, along with Thomson televisions and Alcatel mobile phones.

With 40 sales offices around the world and around 70,000 employees, TCL operates 18 R&D centers, with more than ten centers in Asia, North America and Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America.

In 2012, TCL Corporation achieved global sales of US$11.2 billion with 10.9 million LCD TV sets and 43.6 million handsets sold globally. The TCL brand was worth more than US$9.4 billion in 2012, and continues to hold the No. 1 TV brand position in China today.

The Corporation has four listed companies – TCL Corporation (SZ.000100), TCL Multimedia (HK.1070), TCL Communication (HK.2618) and Tonly Electronics Holdings Ltd. (01249.HK) – and five business units: TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology, TCL Home Appliances Corporation, and Tonly Electronics Holdings Limited.TCL stands for “The Creative Life,” a slogan that embodies the Corporation’s vision to build China’s most innovative and resourceful enterprises.

For more information, please visit http://www.tcl.com/en.php.

About Roku Inc. 
Roku is the creator of the most popular streaming software platform for delivering video, music and casual games to the TV. The Roku platform features the largest and best collection of entertainment available for streaming and is accessible on Roku streaming players, Roku Ready® devices via the Roku Streaming Stick™, and later this year on Roku TVs. Roku products vary by region and are sold in the U.S., Canada, the U.K. and the Republic of Ireland. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.

For more information, visit www.roku.com.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. 

author: TCL USA
July 25th, 2013

TCL Announces 50” 4K Ultra-High Definition LED TV For $999 and Flagship 5510 LED HDTV Series For US


Corona, Calif., July 25, 2013 - TCL (The Creative Life), the third largest TV brand in the world, announced their fall product line-up for the US headlined by the 50” edge-lit LED 4K Ultra HD TV launching in September aggressively priced at $999 MSRP and their flagship 5510 LED HDTV series which will be available for sale in August, with 40”, 46”, and 55” models.  One of the fastest-growing manufacturers in the industry, TCL is already the leading television brand in China and their global expansion has elevated them to the third largest HDTV brand in the world.  TCL USA launched in the US in 2011 and is committed to providing US consumers with quality products featuring the latest technology at a great value. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory allow them to make the latest technology with leading edge design ultra-affordable for the US consumer.

“Our mission is to deliver high quality HDTVs with advanced technologies and premium design at an aggressive price to establish the TCL brand in the US,” said Michelle Mao, President, TCL USA.  “Similar to what the market saw a dozen years ago with the introduction of HDTVs, 4K UHD TVs are priced so high today that most consumers cannot afford them.  As one of the world’s largest TV brands, TCL is able to change that, so we are launching our 50” 4K TV at a $999 MSRP to allow more consumers to enjoy the stunning picture quality and enhanced resolution of UHD TVs.  While other brands see the introduction of 4K as an opportunity to make large margins – we see it as an opportunity to demonstrate to US consumers the combination of advanced technology and great value we’ve been delivering across the world for over 30 years.”

50” Edge LED 4K Ultra HD TV Launching in September, TCL’s 50” LED Ultra HD TV features next-generation 4K technology and combines stunning 3840x2160 resolution with SRS TruSurroundHD sound to provide consumers with a true home theater experience. The 50” 4K LED UHD TV brings spectacular picture quality with four times the resolution of Full HD (1080p). TCL’s 4K TV will upscale all of your favorite HD content - TV shows, sporting events, and movies (both Blu-rays & DVDs) to 4K to provide enhanced picture quality with sharper detail and contrast. The advanced 120Hz CMI (Clear Motion Index) refresh rate displays fast motion sports and action scenes with clarity and smoothness The 5,000,000:1 dynamic contrast ratioprovides brilliant color and contrast. It features an ultra-thin bezel with a modern gunmetal gray finish, housed in a sophisticated slim frame design.  Four HDMI® inputs allow users to connect to satellite orcable, DVD/Blu-ray players, gaming consoles, and other devices at the same time. As an MHL (Mobile High-Definition Link) enabled TV, users can effortlessly connect smart phones or tablets to the TV to display content while simultaneously charging the device. 

In addition to the TCL 50” LED 4K Ultra HD TV, TCL is unveiling its flagship 5510 series for the US in August, which extends from 40” to 55” and combines the best design elements with high quality, premium products at an everyday low price point.  

5510: 40” & 46”
Enjoy The Creative Life with TCL’s 40” ($399 MSRP) and 46” ($499 MSRP) 5510 models - both are 1080p, 120Hz CMI, edge-lit LED HDTVs.  These models offer a slim frame design with a modern gun metal gray finish, and sit atop an elegant glass base. With full high definition (1080p) resolution and a3,500,000:1 dynamic contrast ratio, they offer brilliant color and contrast.  The advanced 120Hz CMI (Clear Motion Index) refresh rate displays fast motion sports and action scenes with clarity and smoothness. Three HDMI® inputs allow users to connect to satellite or cable, DVD/Blu-ray players, and gaming consoles or other devices at the same time. These MHL (Mobile High-Definition Link) enabled TVs allow users to effortlessly connect smart phones or tablets to the TV to display content while simultaneously charging the device. 

5510: 55” Smart TV
The 55” Smart TV for $799 MSRP is the 5510 series’ top of the line model featuring 1080p resolution, 120Hz CMI, edge-lit LED display, and built-in Wi-Fi.  With the touch of your remote, instantly stream yourfavorite movies and TV shows and get the latest news, sports, and weather updates with Netflix, YouTube, and Yahoo Apps. It delivers a complete home theater experience with its Smart TV capabilities, premium picture quality, and large display. Featuring an ultra-thin bezel with a modern gunmetal gray finish, it delivers more picture in a sophisticated slim frame design, perfect for your home theater. Whether wall mounted like a piece of art or sitting on its elegant glass base, this flat screen LED HDTV features Full High Definition (1080p) resolution and a 5,000,000:1 dynamic contrast ratio for brilliant colorand contrast. Similar to the 40” and 46”, the 55” offers an advanced 120Hz CMI (Clear Motion Index) refresh rate. The 55” model offers four HDMI® inputs allowing users to connect to satellite or cable,DVD/Blu-ray players, gaming console, and other devices. Exceeding ENERGY STAR® 6.0 Guidelines, this TV’s low energy usage ensures that the planet and your wallet will be better off. Color Your World with superior performance and design backed by an industry-leading 2 year limited manufacturer’s warranty.

For more information about TCL, please visit http://www.tclusa.com/ or follow us online on Twitter (@TCLUSA), Facebook (http://www.facebook.com/TCLUSA), Instagram (http://www.instagram.com/tcl_usa), and YouTube (http://www.youtube.com/user/TCLTheCreativeLife).

 # # #

About TCL
TCL Corporation (TCL) is one of the largest consumer electronics groups in China. The Group’s global production and sales network spans over 80 countries and regions, selling TCL brand television sets, mobile phones and household appliances, along with Thomson televisions and Alcatel mobile phones.  With 40 sales offices around the world and around 70,000 employees, TCL operates 18 R&D centers, with more than ten centers in Asia, North America and Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America. In 2012, TCL Corporation achieved global sales of US$11.2 billion with 10.9 million LCD TV sets and 43.6 million handsets sold globally. The TCL brand was worth more than US$9.4 billion in 2012, and continues to hold the No. 1 TV brand position in China today. The Group has three listed companies – TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618) –and four business units: TCL Multimedia Holdings, TCL CommunicationHoldings, China Star Optoelectronics Technology and TCL Home Appliances Group. TCL stands for “The Creative Life,” a slogan that embodies the Group’s vision to build China’s most innovative and resourcefulenterprises.  In 2012, TCL obtained the naming rights for the TCLChinese Theatre, a Hollywood landmark.

author: TCL USA
June 17th, 2013

TCL Multimedia Ranks Among Top Three in Global LCD TV Market Share


From The Wall Street Journal
Press Release on June 17, 2013

HONG KONG, June 17, 2013 /PRNewswire/ -- TCL Multimedia Technology Holdings Limited ("TCL Multimedia" or "the Group", HKSE stock code: 01070) ) is pleased to announce that according to the latest DisplaySearch report, in terms of total shipment volume, the Group's global LCD TV market share increased from 5.8% in Q4 2012 to 7.3% in Q1 2013, up 1.5 percentage points quarter-on-quarter. Its global ranking climbed from No. 4 to No. 3 which was only behind Samsung and LG. In addition, the Group's LCD TV market share in the PRC increased from 18.5% in Q4 2012 to 20.2% in Q1 2013, and continued to maintain its No.1 position in the market.

The improvement in market share was attributable to the Group's successful enhancement of product mix, optimization of sales channels as well as the advantages brought by its vertically-integrated operations. As a result, the Group continued to enhance its competitive strength in the PRC market and global market. The Group's monthly sales volume of LCD TVs in the first five months of 2013 amounted to 7,039,963 sets, up by 24.9% year-on-year. Its sales volume of LCD TV in the PRC Market increased by 46.8% year-on-year to 4,259,324 sets and that in the Emerging Markets increased by 12.1% year-on-year to 1,768,315 sets, representing a satisfactory growth in sales volume.

Mr. Hao Yi, Acting Chief Executive Officer of TCL Multimedia, said, "We will continue to bring more value-for-money products to consumers through product innovation, cost optimization, product competitiveness and pricing strategy. We will also increase our sales volume and market share by enhancing both the sales channels and brand development. We are striving to meet our annual sales volume target of 18.00 million sets of LCD TV for 2013, with an aim of achieving the target of quality growth, thus creating more shareholders' value."

About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry. TCL Multimedia is engaged in the R&D, manufacturing and distribution of consumer electronic products comprising television and audio visual products. Its ultimate holding company is TCL Corporation. According to the latest DisplaySearch report, the Group's global LCD TV market share increased from 5.8% in Q4 2012 to 7.3% in Q1 2013, ranking among the world's top 3. The Group has continued to maintain No.1 position in the PRC LCD TV market with a market share of 20.2% in Q1 2013, up from 18.5% in Q4 2012.

Source

author: TCL USA
May 21st, 2013 | Product News

TCL LE40FHDE3000 Review


LE40FHDE3000-front

From PC Mag
By John R. Delaney on May 21, 2013

TCL, which stands for The Creative Life, if you're interested, is the fourth largest manufacturer of HDTVs in the world. Following LG, Samsung, and Sony, TCL isn't very well known in the U.S. yet.  With more than 25 HDTV models available online through Best Buy, Amazon.com, and Walmart, and in brick-and-mortar retail chains like Sam's Club and BJ's, the Chinese-based electronics giant is looking to capture a piece of the American HDTV market and has opened a regional headquarters in Corona, California to support its campaign. We got our hands on an extremely inexpensive 40-inch LED backlit HDTV in the company's LEFHDE3000 line, which is short on features but big on value. The LE40FHDE3000 ($359 list) delivers good image detail and a bright picture, and it's the least expensive 40-inch HDTV to hit our Lab. Features are few and far between, and the panel suffers from a slight tinting issue, but this set is a still a very good deal if you're on a strict budget.

For the Full Review, click here.

author: TCL USA
May 16th, 2013

TCL announces MoVo UD 4K television with Google TV coming later this year


From Engadget
By Richard Lawler on May 16, 2013

Google just announced it will be upgrading Google TV units to Android 4.2 Jelly Bean, and China's TCL has announced it will have the first 4K TV built on the platform. We got a look at TCL's custom-skinned MoVo Google TV platform and 4K TVs separately at CES (pictured above, and in the gallery) so it only makes sense they'll be combining the two. Part of TCL's MoVo customizations include a motion sensor to recognize each user and personalize offerings based on their habits. Called Personal Box Office (PBO) or "Lazy TV" searches the available content and makes a recommendation without the need for a remote or even voice command. The press release indicates it will be available "later this year" although whether that includes a US release like Seiki's 50-inch Ultra HD set remains to be seen. According to the company it's being demonstrated at Google I/O this week, we'll see if we can get some hands-on time tomorrow.

Source

author: TCL USA
April 25th, 2013

The China Star in 'Iron Man 3'


From CNET
By David Katzmaier on April 25, 2013

Today TCL announced three new LED TVs, including a 50-inch, a 58-inch, and a monster 110-inch 4K TV dubbed "The China Star."

The Star will appear in the upcoming movie "Iron Man 3," and makes its appearance in a trailer for the film around the 2-second mark, happily ensconced in Tony Stark's living room.

In addition to its size and pixel count, The China Star boasts some impressive-sounding "technology," including (per the press release) "...active 3D technology, multitouch technology, intelligent and dynamic backlight technology, and ultra-high brightness of 800 nits. The massive screen display area measures 3.34 square meters. China Star's display also includes major breakthroughs in the use of high-end lithography, oversized partial affixed technology and advanced backlight techniques. It is also equipped with TCL's self-developed Fine Stereo Performance (FSP) technology."

Unfortunately for wanna-be genius-billionaire-playboy-philanthropists, The China Star will not be shining on U.S. soil anytime soon. It's exclusive to the Middle Kingdom for now, and pricing was not announced.

Its other two more modest sets, members of the company's 3010 series, will be available soon. The 50-inch LE50FHD3010 uses edge-lit LED lighting; the 58-inch LE58FHDE3010 is a direct LED model (more info). Both have 120Hz refresh rates. Pricing was not announced for either one, but they'll be available "soon" online at major retailers including Amazon and Best Buy.

Last year we reviewed two 40-inch TCL TVs, the L40FHDF12TA and L40FHDP60. The latter achieved a "9" in Value thanks to decent picture quality at a world-beating price of $300 (although the price has increased since then). Thanks to its aggressive pricing, TCL is often found on Amazon's Best Sellers lists.

I expect the new 3010 models, which also sport Iron Man promotional boxes, to be relatively cheap as well, although there's no telling about their picture quality until we can review one.

Source

author: TCL USA
April 19th, 2013 | Company News

TCL Plays Hero to Homeless Families in LA


From Geek Exchange
By Doug Kline on April 19, 2013

More than 6000 children are homeless in Los Angeles county. Upward Bound House in Santa Monica and Culver City is working to wipe that statistic from the record books for good.

But Upward Bound House isn’t your average homeless shelter. You wouldn’t know that you were standing in front of it if you walked by it on the street. There are no signs outside the buildings where the families live that say “homeless shelter”. And that’s by design. The facilities are intentionally treated as a way station, not an endpoint in people’s lives.

With the help of partners and supporters like TCL, Upward Bound House in Santa Monica provides a stable environment in which families that have recently lost their homes can find a transitional space to get back on their feet again and find new ways to be self-sufficient. This past week, TCL (This Creative Life) stopped by to donate a number of their high end big screen HDTVs and computer monitors for use in the Upward Bound House facilities. And being that TCL is a partner in the launch of the upcoming Iron Man 3 film, they dropped off a stack of Iron Man toys and Blu-Rays for the kids to enjoy.

Executive director David Snow spoke to us about Upward Bound House’s goals and how TCL fits into the work they do:

“Our mission here is to eliminate homelessness among families with children in Los Angeles county. There are about 6000+ children on any given night. That’s the problem we’re addressing and we’re doing it really successfully. And we’re doing it successfully in large part because of partnerships we have with companies like TCL. Our friends at TCL have brought both toys and TVs. Where we’re standing now is our inter-generational center, where children in our program come in the evenings and have volunteer driven enrichment programming. Every so often we have a movie night and I can imagine in a couple weeks, we’ll have Iron Man up on our new screens. In a very meaningful way, partnerships like this provide a support network and an opportunity for children in our program who are homeless to feel like regular, normal kids. And that’s really important because they leave our program, go into their own homes, and get back into hopeful, stable, and self-sufficient lives. So I’m really thrilled everyone is here and for our partnership with TCL.”

We also got to spend some time talking with Yvonne Zima, who has a small role in the Iron Man 3 film, along with her sister Madeline, a regular volunteer at the shelters, about what Upward Bound House does for families and what it in turn has done for them.

Not only do they provide temporary apartment style housing for families, Upward Bound House customizes their approach to each family, with an effort to making their stay, however brief, comfortable and a little like home. For example, one of the apartments we visited included a bedding adorned with the child’s favorite NFL football team and a selection of toys and stuffed animals. The kitchen was appointed with everything they needed to cook their own meals (they can “shop” in the on-site pantry twice a week for donated food, clothes, and more), removing the need to take part in communal meals that would be found in other homeless shelters. And the best part is, once their stay is over, the family is able to take all of it with them: the bedding, the kitchenware, and more, giving them a head start in becoming self-sufficient beyond the walls of Upward Bound House.

With 18 units in Culver City and 21 in Santa Monica, families not only get an enviable zip code to rest their heads for up to a year, but they also get intensive case management that helps them get back on their feet. Most families are newly homeless and wouldn’t look any different than anyone else you’d see walking the aisles of the grocery store. Many are just those who have recently lost their jobs and, as a result, lost their homes and need to find a way to keep their children safe and fed. By the time their up to a year long stay is completed, they are given the means to make it on their own, with a budget, some money saved up, and a job. In the end, Upward Bound House isn’t about giving families a place to stay, but rather a place to rest and prepare for the next phase in their lives.

We asked TCL Director of Marketing Tom Heffernan what attracted the company to working with Upward Bound House:

“We’ve been looking for something to do in the community. And we’ve been talking to Yvonne about some opportunities around Iron Man 3, unrelated to this kind of thing. Her agent mentioned some charities she works with and after reading up on it, it sounded like a really great organization.

I think what’s amazing is the 95% success rate of transitioning people back into the community. So we came out to the facility and saw they had some small, old TVs and thought we could help them out [with brand new HD TVs] for entertaining kids.”

To learn more about Upward Bound House or to donate, visit their website at www.upwardboundhouse.org.

Source

author: TCL USA
April 11th, 2013 | TCL Hollywood News

TCL Turns to Iron Man for an Intro to the U.S. Market


From Variety Online Weekly 
By Marc Graser on April 11, 2013

If done well, a promotional partnership with a major summer movie should spotlight a company’s products — in most cases, cars, clothesand junk food. It worked for Aston Martin and James Bond, Ray-Ban and “Men in Black,” Chevy’s Camaro and “Transformers.”

Now TCL is looking for the same halo effect next month from a tie-in with Marvel Studios’ “Iron Man 3.”

The Chinese electronics manufacturer — the initials stand for The Creative Life — is showing off its, well, creative side as it looks to compete against better-known rivals like Sony, Samsung and LG, with flatscreen TVs and cellphones aimed at the budget-conscious.
After brokering a $5 million, 10-year pact in January to have its brand name replace Grauman’s as the proprietary name of the Chinese Theater on Hollywood Boulevard, TCL believes high-profile tie-ins with tentpoles will get its moniker in front of consumers around the globe.

As a hardware maker, TCL isn’t new to the U.S., but its initials are virtually unknown to shoppers. With products previously sold under the Alcatel and RCA brand names Stateside, TCL is now looking to build a self-branded business. The company sees the U.S. as its next big market, and believes films like “Iron Man 3″ represent the first steps toward planting its flag here.

“An image of a TCL television in a globally distributed film translates well across all languages and geographies,” according to Michelle Mao, president of TCL USA. “With a global company such as ours, it is important to leverage assets with worldwide applicability.”
Given the rabid attention Marvel’s superheroes command, pairing up with Iron Man might not be a bad move, especially as the company seeks the attention of younger shoppers.
But then what?

TCL’s devices aren’t readily available inside most big-box retailers like Target, Walmart or Best Buy. Instead, it relies on smaller retailers like Nebraska Furniture Mart, Vann’s or e-tailers Amazon and Costco to sell its wares.

And while its smartphones and Ultra HD China Star 3D TV will be seen in “Iron Man 3,” you’ll have to squint to notice them; on film, TCL’s white-lettered logo struggles to stand out, especially to consumers unfamiliar with the brand.

The company may want to consider embracing a flashier symbol if it wants to build buzz — the way Coldstone Creamery embraced a brighter logo and redesigned its packaging when it started growing its product placement deals nearly a decade ago.

TCL has wound up being overshadowed in past campaigns. Its placement in “The Avengers” went largely unnoticed; its TVs appeared in Paramount’s “Transformers: Dark of the Moon” but struggled for attention against the shiny new computers from fellow Chinese brand Lenovo, which also used the film to kick off a worldwide expansion.

That kind of mixed message likely won’t happen with “Iron Man 3,” however. TCL will serve as “Iron Man 3’s” exclusive technology partner, guaranteeing a bigger spotlight — something the world’s fourth largest TV maker badly wants. With China getting its own cut of “Iron Man 3,” featuring additional footage that won’t be shown in the U.S., TCL also could wind up getting even more exposure in its home country. Audi, Verizon Fios and Red Baron pizza also are promo partners on the pic, as is, ironically, phone-service provider Alcatel.

TCL already threw itself a coming-out party of sorts by hosting a huge booth at the Consumer Electronics Show in January. In addition, the company is said to be spending north of $10 million on placement fees and marketing for a national ad campaign, which will lean largely on digital media. “More people get their news and information from peers and trusted sources using digital means rather than traditional,” Mao said.

One thing’s clear: Given the brand’s acronym, it’s not likely TCL will give up on entertainment tie-ins anytime soon.

“TCL sees the global entertainment industry as one of the definitive mediums in today’s society that enhances the lives of people around the world,” Mao maintained. “We will continue to expand upon our growing relationship with Hollywood.”

Source

author: TCL USA
February 20th, 2013

Business Week: In a Bid for Tech Stardom, China’s TCL Goes Hollywood


From Bloomberg Business Week:
By Bruce Einhorn on January 21, 2013


Tourists visiting the Hollywood Walk of Fame will need to get used to a new name at an old landmark. The Grauman’s Chinese Theatre, home to all those handprints immortalized in cement, is now the TCL Chinese Theatre, following a deal the Chinese electronics company made last week with the Grauman’s owners. Based in southern China, TCL (000100) makes phones, televisions, and other gadgets and is one of the top Chinese consumer-electronics companies.

It’s been a busy month for Tomson Li, TCL’s chairman and co-founder. After closing the Chinese Theatre deal, Li went to the International Consumer Electronics Show in Las Vegas to show off new TCL products. And he announced a deal to secure placement of his company’s products in the next installment of Iron Man, the Robert Downey Jr. franchise from Paramount Pictures (VIAB).

“I believe our new generation of products are as good as those from Samsung (005930) and Apple (AAPL),” Li told Bloomberg News at CES. “This Iron Man cooperation is very useful for us to promote the TCL brand in the global market, including the U.S. and China.”

TCL is one of several Chinese companies attempting to boost their profile via product placement.  Along with milk from Yili Shu Hua, fashion by Metersbonwe, and Lenovo’s (992) computers, TCL’s products also appeared in the 2011 blockbuster Transformers: Dark of the Moon.

Not exactly household names—with the exception of Lenovo. But American consumers are likely to become more familiar with these companies. “Increasingly, we are going to see these hugely successful enterprises out of China becoming more visible and attracting more consumer attention in the U.S.,” says Janet De Silva, Asia dean in Hong Kong of the University of Western Ontario’s Richard Ivey School of Business. “They are intently focused on making that transformation from being a successful Chinese company to being a successful international brand that just happens to be
headquartered in China.”

For Chinese companies like TCL and Lenovo that are trying to compete with Apple and Samsung, going Hollywood is a way to boost their profile on both sides of the Pacific with young consumers who want cool brands. Lifting Lenovo’s profile through movies and sports is an important way to reach consumers not just in the U.S., but back in China, according to David Roman, the company’s chief marketing officer. “A college
student in China probably has more in common in terms of entertainment,
information, cultural references with a college student in the U.S. than with
his or her parents in China,” Roman told me in an interview in November. “They
are basically watching the same things.”

The Chinese government is in on this trend, too. CCTV, the official government television network, last year set up a new English-language channel, CCTV America. The year before, the Xinhua News Agency caused a stir by

displaying a 60-second video in New York’s Times Square and opening a new U.S. headquarters there. At the opening ceremony, Chinese United Nations Ambassador Li Baodong said the new office “lays a solid foundation for Xinhua News Agency to further lift its profile, competitiveness, and communication capabilities."

Einhorn is Asia regional editor in Bloomberg Businessweek's Hong Kong bureau.






author: TCL USA